What are the Differences between a Flat Pouch and a Stand Up Pouch?

In the packaging industry, flat pouch and stand up pouch are two common and popular forms of packaging. You need to attract a large amount of customers in a short amount of time, so your package needs to be your “spokesman” on the store shelf. When are stand up or flat pouch used as packaging? The differences and the possible uses will be showed in this article.


What are flat pouches?


Flat pouches are used for packaging dry goods such as candy, snacks, pet treats, and spices. They are also used for packaging liquid products such as sauces, juice, and baby food. Food can stand on its bottom for display, storage, and convenience.

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What are stand up pouches?


Stand up pouches are made from laminated films that provide excellent barrier properties, protecting the contents from moisture, vapor, odor, pests, air and light. Its feature allow the bags to stand vertically on the shelf, making them visually appealing and easy to display. The addition of a zipper closure ensures resealability, keeping the products fresh and extending its shelf life. Most may use a degassing valve to preserve the freshness of the product inside.Our stand up pouch also fit well in such print finishes as glossy finish, matte finish, holographic pouch


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Flat pouches vs Stand up Pouches



Advantages of both forms of packaging


Advantages for Flat pouches


Large opening area: easy to load and take out the item.

Diverse specifications: can hold more items, and meet various packaging needs.

Easy to use: the surface of the flat pocket is smooth and a variety of patterns and text can be printed.


Advantages for stand up pouches


Stability : ensuring your products remain stable and easily identifiable on store shelves. 

Strong barrier properties: preserve the freshness of your products.

Lightweight and flexible: reducing transportation costs and environmental impact.


For which products are the options suitable?


There are some differences in the application scenarios of stand up pouches and flat pouches. Stand up pouch is more suitable for display strong products, such as food, cosmetics, etc., its independence and aesthetic performance can attract consumers' attention and enhance product value. The flat bottom bag is more suitable for products with low packaging requirements, such as daily necessities, small goods, etc., and its simple and practical characteristics can meet the basic packaging needs.


In addition, in special occasions, such as when greater pressure is required or higher protective properties are required, stand up pouches are more advantageous because of their high strength and durability. In some cost-sensitive or need to use a lot of occasions, flat pouches are more popular because of their low cost and wide applicability.


To sum up, stand up pouches and flat pouches have their own characteristics and advantages, and are suitable for different application scenarios. We should be based on the nature of the product, market demand and cost considerations and other factors for comprehensive consideration, choose the most suitable form of packaging to enhance product competitiveness.


At Ding Li Pack, our factory covers an area of 5000 square meters, well paired with hundreds of advanced production machine. We are devoted to providing the best and the most efficient packaging bags for you!